A little bit about us
Reframe is a storytelling studio dedicated to helping you harness the power of your purpose.
Because purpose changes customers into communities. Products into identities. Business into mission.
Purpose also makes great stories. And great stories can change the world.
Throughout our careers, we recognized the impact of purpose-driven marketing and communications. It’s inspired us to start reframe. The marketplace is changing. Consumers are increasingly seeking out brands whose values they share. Companies and organizations are recalibrating how they connect with customers. Being a part of this shift is exciting.
Oliver Theil
Co-founder / Strategy Director
Oliver understands that brand is driven by story, supported by strategy. With over 25 years of experience directing communications, digital innovation, and content strategies for purpose driven organizations, he is passionate about producing and implementing brand story. He has led organizational brand and digital strategy development, directed social media and editorial teams and strategy, produced and promoted Emmy and Grammy Award winning media projects and PBS broadcasts, short form serial storytelling and developed wide-ranging media partnerships with Apple, Google, LucasFilm, Disney, Adobe, and Dolby Laboratories.
Mike Murray
Co-founder / Creative Director
Mike brings over 25 years of creative production experience in filmmaking, advertising, and tech. He began his career directing and editing work for brands such as McDonald’s, Levis, AAA, BofA, and HP. He then went on to build and lead the production teams at AKQA and then at Uber, helping produce commercials and branded content for many of the most influential companies in the world including Nike, Audi, Levi’s & more.